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Hair Straightening Treatments

Maybe she’s born with it, maybe it’s a keratin treatment. Silky, frizz-free hair is only two hours away, in a salon chair that is.

If you are looking for effortless hair that actually takes less effort, look to invest in a hair smoothening treatment.

What is a keratin treatment?

This is a process that straightens hair without causing any damage to the follicles. Your hair is made out of keratin so you are basically covering it in more keratin, which can help to smooth, protect, soften and relax the hair.

If you have dyed hair, a keratin treatment can actually make it feel healthier.

How does it work?

There are several keratin treatments that you can achieve this glossy finish. You should choose one that it best suited for your texture and thickness. If you use a formula that is meant for thick hair on fine hair, your hair will be flat and stick to your scalp.

On the other hand, if the formula is not strong enough you will not see a difference. Talk to your stylist about what would be right for you.

Hair Straightening Treatment Breakdown

  • The Brazilian Blow Out - This treatment eliminates frizz and smoothes hair, while keeping the volume intact for a mane that Giselle would be jealous of. It is ideal for those with very curly hair that is susceptible to humidity. The stylist applies the treatment to your hair, blow-drying it with a metal plated round brush to help it sink it. Then a flat iron is used to seal in the treatment. This takes about an hour, and can last anywhere between three to six months. Unlike other methods, you can wash and restyle your hair in the same day. The treatment also includes essential oils and cocoa butter to deep condition your hair, leaving it soft.
  • Soft Keratin Treatment - Say hello to frizz-free curls. If you like your curls and waves but have difficulty defining them without a lot of products, this is the treatment is for you. The stylist will coat your hair from root to tip, then seal it in with a blow-dryer and a ceramic flat iron. Enjoy shiny, well-defined curls for as long as two months.
  • Japzilian Keratin - The Brazilian treatment meets the Japanese hair straightening system for longer-lasting results. Firstly, the Brazilian keratin treatment is applied to loosen the curl, and the Japanese treatment is applied over to the top to seal the cuticle and lock our frizz. The first treatment is applied with a blow dryer and flat iron, then the second treatment is combed through hair. The whole process takes between three and four hours. It lasts five months longer than a Brazilian treatment alone, and results in greater volume than the Japanese straightening system.
  • Keratin Express - This is a short treatment that is perfect for those looking to make their hair more manageable. Serum is applied to the hair and is sealed in with a blow dryer and flat iron in 45 minutes. This lasts anywhere between four to six weeks, and is ideal for wavy hair or straight hair that turns frizzy in humidity.

Choose a treatment that is formaldehyde-free. Classic keratin treatment can produce a low level of formaldehyde. If this isn’t for you, tell your stylist that you only want formaldehyde-free services. This is much safer for your skin and eyes.

Make it last

If you want your mane to remain glossy, you may have to change your routine. Switch to a sulfate-free shampoo and wash infrequently. Three times a week max. Salt water and chlorine are also a bad combination. (This includes beach sprays – they contain sulfates and salt, which cause frizz to return) Coat your hair with protective cream or oil before you jump into that body of water.

At Bookwell, we can help you book well and find a stylist that understands your mane concerns.