Keep clients coming back with automated SMS marketing software

Average SMS Marketing Result


On average, venues makes $47 for every $1 invested in SMS credits.

How it works

Bookwell analyses booking patterns and learns booking behaviours for each one of your clients.

You can then choose to automatically send messages at the right time to encourage clients to book.

From the client's perspective, your message arrived at just the right time by coincidence. In reality, you used hundreds and thousands of lines of code and logic to send your message with precise timing.

Control marketing for all clients with one click.


Identify clients who are due to book in and remind them to rebook automatically. This feature helps turn new clients into regulars and to keep regular clients coming back.

Contact at-risk clients based on their regular booking behaviour. This feature is a favourite among venues on Bookwell as it works very well to increase retention rates with no work and minimal cost.

This feature identifies when clients have stopped visiting and sends them a message with a coupon attached to get them to come back. You will be notified in your Calendar that this client was Lost so you have the opportunity to show them a little extra love and win them back.

This feature is perfect if you offer services that require a follow-up appointment. An example would be a colour that requires a regular treatment to maintain - this feature will handle the follow-up appointment-setting for you automatically.

This marketing feature is another favourite because it helps show your clients love and keep them coming back all year long. The message feels personal and special and the best part is it requires no work from you. You will be notified in your Calendar that this Client booked from a Birthday Message to avoid any embarassment.

The more reviews you have on your Bookwell profile, the more new clients you are going to get. Turn this feature on so that your clients receive an automatic message asking them to leave a review on your profile after their first appointment. It will pay dividends on your future business growth.

Bookwell gives you a real-time cost forecast depending on what marketing features you have enabled. This allows you to see how much you will need to invest in SMS credits in the near future to keep clients coming back automatically.

The team at Bookwell have spent months crafting and testing the perfect messages so that you get the best result at the lowest cost. Using merge tags, messages are automatically personalised with each client's details.

There are no upfront costs with Bookwell's marketing features. You only pay for the SMS credits that you use.

Bookwell segments your client list depending on the status of clients such as At-Risk, Lost, or in need of a Follow-Up. However, you can also create your own groups to send campaigns to, such as your VIP list.

Want to send messages to individual clients? No problem. Chat with your clients and keep your message history in one place without giving out your personal phone number.

Get new clients easily with Australia's biggest hair, beauty & massage bookings site overview

  • Over 1 million users
  • 750,000 monthly pageviews
  • Most Bookwell users live in major Australian cities
  • Bookwell provides a 5 star user experience as rated on Trustpilot

Get started now

Over 7,500 business owners love Bookwell

Sign up and get started for free. No credit card required.

  • No trial period or ongoing subscription
  • No lock-in contract, leave any time!

Bookwell is currently not listing home and mobile businesses, but you are welcome to register as we may at some point.